Marketplace Research and News
Marketplace Research and News
Marketplace Research and News
"Among the ways the company is improving omni-channel retailing is through the expansion of in-store Wi-Fi to all 840 stores under the retailer's Macy's and Bloomingdale's brands; the Internet access ensures that consumers and store clerks can use smartphones, tablet computers and kiosks as shopping tools in those stores."
- Internet Retailer, May 14, 2012
Microsoft to "release a new version of its Bing search engine designed to make a user’s Facebook friends play a bigger role in web search results."
- Internet Retailer, May 11, 2012
"Although consumers say such price revisions feel like bait-and-switch, they're entirely legal."
"Not only do prices move up and down on a regular basis, but also they're often adjusted based on exactly which customer is mulling a purchase."
"The practice weighs factors as it sets prices such as a customer's income, buying habits, or the popularity of an item on a given day."
- OregonLive.com, May 5, 2012
The Sears intensive program for capturing, analyzing, and reporting on customer activity drives the success of its loyalty program. The analysis of so-called "Big Data" allows Sears to "provide the differential treatment and personalized attention their best customers deserve."
- Forbes, May 2, 2012