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Who We Are

Digital Folio is led by a team of visionary professionals dedicated to leveraging new domain technology and a strong customer perspective to dramatically improve the shopping experience for consumers and retailers alike.

Patrick Carter, President
Patrick Carter is the founder of Digital Folio, Inc. and is responsible for the overall leadership and vision. His background consists of more than 24 years' experience in customer experience management, direct marketing, analytics, consulting, and executive management.

As a global BPO executive, Patrick led Global Financial Services and Solutions for a billion-dollar customer management/BPO corporation. As a direct marketing executive, he served as president and CEO of TBi, an Omnicom Group, Inc. company, where he was responsible for establishing TBi as a leading provider of database marketing solutions. And in the realm of senior CRM leadership, Patrick has managed CRM consulting practice areas as global managing partner of Scient's Global CRM practice and as senior leader of the CRM practice area within Ernst & Young's Business Intelligence service line.

Patrick's client experience includes Microsoft, Qwest, AT&T Wireless, AT&T, MCI, British Airways, FedEx, Staples, Best Buy, Lloyds TSB, American Airlines, JP Morgan Chase, HSBC, CitiGroup, Tyson Foods, Walmart, and others. He is currently a member of the Microsoft Worldwide ISV (Independent Software Vendors) Partner Advisory Council.

Patrick holds dual degrees in Marketing and Management Information Systems from Syracuse University.

Michael McNeill, Senior Vice President
Michael McNeill has more than 25 years of experience establishing, financing, and growing highly successful startups in industries as diverse as communications, construction, and infrastructure. His executive leadership skills and Fortune 500 account relationships have contributed to his achievements not only in starting new businesses but acquiring potentially lucrative operations and ensuring business success despite significant economic and industry challenges. A tenacious, visionary leader with a reputation for business acumen, Michael provides the decisive direction and accountability necessary for the success of any profitable business partnership.

Fernando Cardenas, Chief Architect
In his role as Chief Architect, Fernando Cardenas oversees product and client project solutions at CSG, with an emphasis on IT architecture and software development. A frequent speaker throughout Colorado on .NET topics such as "Software Architecture for Developers" and "Enterprise Data Access Patterns," Fernando gained extensive management, business development, software development/engineering, and product delivery experience during his years at Boulder-based AppVenture, a custom software development firm he founded in 2005. He is also a former managing partner at Strategic Solutions Group of Boston, where he worked on multiple projects for Massachusetts state agencies. Other clients have included Amazon.com, McDonalds, the Jamaican Ministry of Agriculture, Siemens AG and various financial and biotech firms.

Fernando holds a degree in electrical engineering and computer science from the Massachusetts Institute of Technology.

Bryan Giese, Creative Director
As Creative Director, Bryan Giese applies his skills as an artist, communicator, and technician to ensure all cross-channel applications of each Digital Folio solution present a cohesive, exceptional interface that engages and empowers the customer while presenting a unique, memorable, and highly effective user experience.

Bryan has worked as a graphic designer, art manager, and multimedia designer for companies as diverse as WorldCom, Bullwhackers Casinos in Blackhawk CO, and health promotion/disease prevention communications firm Klein Buendel. At Front Range Community College near Denver, Bryan teaches a game design class and serves on the Multimedia & Graphic Design Advisory Board. His experience ranges from art, game, and activity design and development to 3D illustration and animation. Whether created as part of a public relations, marketing, advertising, or educational project, each of his designs reflects his focus and emphasis on the ever-critical user experience.

Bryan received his degree in graphic design from the University of Maryland.

Advisory Board

Bill Cullen
Bill Cullen has four decades of experience in senior management positions in internet, mobile, cable television, and cable advertising businesses. Most recently, he served as CEO of Txtstation Global Limited, a leading sports and entertainment mobile marketing firm, overseeing its growth and sale to a public company in 2011. Bill advises or serves as a board member to several early-stage companies, bringing extensive experience in strategic positioning, financial management, and negotiating complex business arrangements.

Bill has served as a high-level executive officer for numerous companies and founded Adlink, Los Angeles, now the largest cable television advertising interconnect in the country. As Chairman of the CA and Southern CA Cable Television Associations he was instrumental in the formation of the LA Marketing Council. He's also held senior finance positions in NBA and NHL sports franchises, real estate, restaurants, and finance companies.

According to Bill, "Digital Folio caught my attention as a strikingly innovative step forward in revolutionizing and monetizing the relationship among consumers, retailers, advertisers, and promoters. The Company's recognition as one of less than 50 Microsoft BizSpark One high-potential start-ups from around the globe further validates the vision of a highly professional team led by Patrick Carter with extensive experience in retail, advertising, on-line shopping, and e-commerce. Digital Folio will propel comparative shopping and product matching to new heights and I am delighted to contribute in any way I can to the Company's growth, development, and success."

John Hoholik
John Hoholik is an entrepreneur, senior executive, and board director with more than 25 years of global experience in strategic planning, brand building, customer loyalty, marketing strategy, and business development. John has a track record of producing strong results with start-up and public corporations and has worked with brands such as FEDEX, American Express, AT&T, Bank of America, and JPMorgan Chase.

John has served in senior management positions at LUUMENA and Evolvondemand as well as at TeleTech, Inc., with an annual revenue of $1.2 billion. As President, Marketing & Technology Solutions for Mosaic Group, he built and led his team to $70 million in revenues in its first year. While at Digitas, Inc., John served as Partner and EVP of the Customer Management Group. Digitas was acquired by PublicisGroupe for $1.3 billion in 2006.